Do you know that as of 2003, 40 million Americans have visited a dating site? For sure the numbers have increased by now. This industry raked in over $500 million in 2005 alone. No wonder online dating sites still thrives nowadays. They would have been gone years ago if dating sites didn’t work well for millions of people.

Yet, even in the face of new competition from Facebook, MySpace and other popular social networking sites, online dating services continue to attract relationship-seekers, and to retain the old ones. The reasons are crystal clear.

The likeliness of bumping a well-matched dating partner in your hometown are thin. Even when the population is big, you have to get along with a lot of people, or visit a lot of bars and malls, or carouse around a large number of social arenas to ameliorate your opportunities of finding a date. Who the heck has time for these things?

Internet dating services offer anonymity, safety and a wide reach. They also offer, in a way, a more constrict reach. They can use advanced matching algorithms to pick out possible mates. That kind of targeting helps increase your odds still further.

The point is, there’s something for every person out there, whether your preferences and interests are as common as TV reality shows or as mystical as a Proust poetry competition.

But on the far side all this, many people, whatever their tastes and interests are searching for essentially the same thing: someone. That particular someone whom they can relate to, who sees their jokes and partakes in their values. At the same time, online dating sites make it lighter to get in touch with that special individual when they may be near yet unknown or distant and difficult to reach.

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